In order to maximise profits with matched betting, you need to work smarter, not harder.

I’ve put together my top 5 best value betting tips, which should allow you to maximise your profits. They are:

  1. Research and Analysis [link to section]
  2. Understand Probability and Odds [link to section]
  3. Compare Odds from Multiple Bookmakers [link to section]
  4. Track Your Bets and Results [link to section]
  5. Manage Your Bankroll [link to section]

Let’s get into why…

1. Research and Analysis:

Value betting starts with thorough research and analysis. Take the time to study the sports, leagues, and teams you are interested in betting on. Analyse historical data, team statistics, head-to-head records, player performance, injuries, and any other relevant factors that may impact the outcome of the event. 

By gathering as much information as possible, you can make informed judgments and identify value opportunities that others may overlook. You can accelerate your learning here by joining communities, forums or discord groups. I’ve put a list of the top ones here.

2. Understand Probability & Odds:

To find value bets, you need to understand the relationship between probability and odds. 

Probability represents the likelihood of an event occurring, while odds reflect the bookmaker’s estimation of that probability. 

Compare the odds offered by bookmakers with your own calculated probability. If you believe the probability of an outcome is higher than what the odds suggest, you may have found a value bet.

3. Compare Odds From Multiple Bookmakers:

Bookmakers often have different opinions and pricing strategies, which can lead to variations in the odds they offer. 

To find the best value, compare the odds across different bookmakers. Utilise odds comparison websites or software to quickly identify the bookmaker offering the highest odds for a particular event.

4. Track Your Bets & Results:

Keeping a record of your bets and results is essential for value betting success.

Maintain a detailed spreadsheet or use a specialised betting tracker to monitor your wagers, including the event, odds, stake, and outcome. If you want to save the trouble of creating your own spreadsheet, you can download my one here [LINK]

By tracking your bets, you can analyse your performance, identify patterns, and evaluate the success of your value betting strategy. This data will help you make data-driven decisions and refine your approach over time.

5. Manage Your Bankroll:

Effective bankroll management is crucial for any betting strategy, including value betting. 

Determine a suitable betting unit size based on your bankroll and stick to it. Avoid chasing losses or increasing stakes on a whim. By employing a disciplined approach to bankroll management, you can protect your funds and ensure long-term sustainability.

Remember that value betting is a long-term strategy, and it’s important to stay focused and patient during both winning and losing periods.

So, there you go. Those are my top 5 best value betting tips that can help you maximise your tax-free profits. I hope you found them useful, and I’m excited for you to start making ££.

Happy Matched Betting! 


These tips come from my experience and personal opinion. They are not guaranteed to work.